Consumer goods giant Procter & Gamble has been named Singapore’s most attractive employer at the 2015 Randstad Awards, edging out last year’s favourites, Changi Airport Group and Shell. Singapore Airlines was inducted into the global Randstad Award Hall of Fame after winning the title three years running.
The independent research commissioned by Randstad reveals that 65 per cent of employees in Singapore would like to work for Procter & Gamble. The brand is particularly favoured by women and Singapore workers aged between 18 and 44.
Other Randstad Award categories and winners include:
• Most Attractive Employer (First Runner-Up) – Changi Airport Group
• Most Attractive Employer (Second Runner-Up) – Shell
• Most Attractive Employer in the Banking & Financial Services Sector – OCBC
• Most Attractive Employer in the Hospitality and Recreation Services Sector – Marina Bay Sands
• Most Attractive Employer in the Engineering & Construction Sector – Keppel Corporation
Randstad Country Director for Singapore, Mr Michael Smith, congratulated the winning companies for recognising the importance of establishing a powerful employer brand.
Mr Smith said: “Companies like Procter & Gamble, Changi Airport Group, Shell, OCBC, Marina Bay Sands and Keppel Corporation have heavily invested in their employer brands, giving them a competitive advantage to attract and retain top talent – a critical factor given Singapore’s tight labour market.
“Procter & Gamble is well-known for its commitment to research and innovation, and the provision of career training and development opportunities. It is important that employees are proud of who they work for and Procter & Gamble’s win recognises its efforts in achieving excellence in all facets of its business,” said Mr Smith.
A P&G company spokesperson said this award is a testament to its approach of building leaders and leadership brands, ongoing learning and development, diversity and inclusion and global career opportunities.
“People are the foundation of P&G’s success. We continuously draw back to the basics of understanding our employees’ needs, motivation and value systems to develop programs that best meet those needs.
“For example, in Asia, the average P&G employee is in his or her 30s and has challenges related to stress, work life balance, eldercare, parenting and childcare.
“Unique solutions like sports and other activity groups were created to provide a social means for employees to exercise. In our Singapore HQ, we have high-tech massage chairs and subsidised massages twice a week for employees to relax and unwind,” said the P&G company spokesperson.
Ernest Phang, Senior VP, Head of Corporate Services, Group Human Resources, from OCBC, said that winning the Banking & Financial Services Award is an affirmation and recognition of OCBC’s efforts to be an employer of choice.
“At OCBC, our employer value proposition is “Helping Employees Succeed”, both in their careers as well as their personal life.
“Under this, we have different pillars which focus on various aspects of employee success and well-being, such as career opportunities, learning and development and work-life balance.
“For example, we have a dedicated learning and development hub in the central business district called the OCBC Campus to allow employees to upgrade their skills and stay competitive in today’s changing global financial industry,” said Mr Phang.
Mr Smith concluded: “As strong economic conditions in Singapore continue to drive competition, business leaders need to ensure that they are controlling the one thing they can – their employer brand. Companies that are best able to harness and promote their employer brand effectively will win the war for talent.”
The Randstad Award canvassed the opinions of more than 7,000 employees in Singapore about the city-state’s largest 75 employers by workforce size.
About the Randstad Award
The Randstad Award is an annual award to recognise Singapore’s most attractive employers. It is based on perceived attractiveness of 75 of the largest commercial companies (by employee size) in Singapore. The quantitative online survey is conducted between 8 September and 23 December 2014 by an independent external research agency (ICMA) among a population of 7,103 people in Singapore. The research sample is based on national workforce demographics (age, region, gender, education level).
The Randstad Award was first conducted in 1999 in Belgium. Today, the Randstad Award program has expanded across 23 countries to become the world’s largest employer branding study, with over 225,000 respondents globally.
Randstad is one of the world’s largest recruitment & HR services providers, with Asia Pacific operations in Singapore, Malaysia, Hong Kong, China, Australia and New Zealand. Specialising in temporary, contract and permanent staffing across the widest range of specialist industry sectors and professions, the Randstad Group employs 580,300 people every day with the aim of ‘Shaping the world of work’. Visit www.randstad.com.sg for further information.