Startup & SME Academy: Opportunities and challenges in launching innovative products in Singapore

25 May 2017 : 6:30 pm - 10:00 pm

SMEstartUp-MayLaunching a product that already has success elsewhere and which is new to Singapore seems to be a safe bet. But is it? General market trends, consumer needs, distribution structures or even the first mover advantage may turn out to work differently.


Our May event will help you to design an effective strategy for launching innovative products in Singapore. Crucial steps toward successfully executing this strategy will be discussed by high-profile speakers: Erik Ligtenberg (Chief Commercial Officer Lazada), Tony Nash (regular contributor to CNBCBloomberg and BBC World) and Minos van Joolingen (heads the team of a leading law firm in EU & Competition law in the legal500 ranking). This event will be organised at LEVEL3 of the UnileverFoundry.


In addition to a presentation of aforementioned high-profile speakers, a unique customized knowledge tool will be provided to guide you step-by-step through to process of launching your product in Singapore. Participants can, therefore, expect to walk away with valuable learnings. Roundtable sessions with the speakers will follow to facilitate group discussions in smaller settings and give you the opportunity to discuss your business case. 


Key-note speakers:

Tony Nash – Data Analytics for economics, markets and risks
Tony Nash is the Founder and CEO at data analytics firm Complete Intelligence. As a global market innovator and thought leader on economics, risk and industries, Tony is a frequent public speaker and a facilitator of strategic discussions with business and government leaders. He is a regular contributor to leading global media, including CNBC, Bloomberg, BBC World and Al Jazeera.


Minos van Joolingen – specialist in international distribution strategies
Minos advises Dutch and foreign companies on a legal and strategic level concerning cross-border expansion of their activities. The underlying business opportunities and issues, including the potential growth and investments, from the starting point of any decision to expand internationally. Minos assists in the setup of a sound distribution structure that supports the business strategy and international objectives of his clients.


Erik Ligtenberg – B2C eCommerce specialist
Erik is Chief Commercial Officer at online shopping platform Lazada Singapore, under Alibaba Group. He works with major global brands, offline retailers and businesses, as well as new overseas brands setting up base in Singapore, to facilitate them in selling directly to consumers online, leveraging the fast-expanding eCommerce ecosystem.



18.30 – 19.00   Registration
19.00 – 19.15   Opening
19.15 – 19.35   Speaker 1: Tony Nash – Data Analytics for economics, markets and risks
19.35 – 19.55   Speaker 2: Minos van Joolingen – Specialist in international distribution strategies 
19.55 – 20.15   Speaker 3: Erik Ligtenberg – B2C eCommerce specialist 
20.15 – 20.20   Introduction of round table discussions and break
20.25 – 21.15   Round table discussions 
21.15 – 21.20   Introduction of event #8
21.20 – 22.00   Networking drinks



LEVEL3 of the UnileverFoundry

We are honored to organize the seventh event at LEVEL3 of the Unilever Foundry. LEVEL3 is a workspace that supports Singapore’s emerging startup ecosystem and entrepreneur community to create and connect to real business opportunities. LEVEL3 is suitable for startups who are pioneering the future in marketing and AdTech, enterprise tech (analytics, IoT, etc.), product and ingredient tech and consumer insights. LEVEL3 is also perfect for those makers inventing new business models or for those making an impact through social entrepreneurship business opportunities.



Please register via the following link

  • DutchCham/ADB members: 25 SGD
  • Non-members: 35 SGD

At arrival, we will welcome you with some refreshments and pizzas and we end in line with our usual recipe: sponsored networking drinks!


For questions please contact Mirjam Hansen:


Startup & SME Academy website: 


No shows will be billed. No tickets will be sold at the door


Please note that pictures will be taken and could be used for publication


Sponsored by:











25 May 2017 : 6:30 pm - 10:00 pm


LEVEL 3 / The Unilever Foundry

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