Now that business as usual is no longer keeping our world liveable and thriving, you will have to make sustainability relevant. For you and your business. The best way to discover how? Make it highly personal. Before you can team up or define actions.

ADB-DutchCham’s Sustainability Community is inviting you to join us in a dialogue with Christiaan Kraaijenhagen and Marjolein Oyen from Innoboost on ‘How to make Sustainability highly personal and, because of that, create a lasting, positive impact’.

Do you feel your sustainability goals are too strategic and not concrete enough? Are your employees motivated but don’t know how to contribute? Do you have trouble knowing where to start? We would like to share some examples and discuss with you ‘how to eat the elephant!’ (Step by step). Focus on getting the snowball rolling.

For this breakfast session, we have invited Christiaan Kraaijenhagen, Circular Economy expert and co-author of the book ‘Circular Business’ and Marjolein Oyen-Driesens, Innovation & Sustainability strategist from Innoboost, to engage with you in a dialogue on how to get started with your companies’ Sustainability transformation.

About Innoboost

Innoboost is the innovation collective boosting the development and commercialization of circular economy solutions. To keep our world liveable and thriving and business blooming we’ll take you on a co-creation journey, solving real business dilemmas one fact at a time. In small steps for big impact.

About Christiaan

Christiaan Kraaijenhagen, MSc is an Innovation Strategist and Circular Entrepreneur at Innoboost. He was CEO (a.i.) of the Circle Economy, worked for Royal Philips in different Business, Marketing, Strategy, R&D, Manufacturing and Supply roles.

During that period, Christiaan was (co)leading two ventures and followed executive education programs at Insead, Stanford and the Foundation for Natural Leadership. After his master studies in Industrial Engineering and Management Science, he worked as a Management Consultant at Berenschot, held management positions within Tata Steel, and worked as a Strategy Consultant at Boer & Croon.

Christiaan finished a postgraduate study in Change Management. Christiaan is a Board Member of the Foundation ‘CircuLeren’. He does social and sustainable voluntary work for schools, universities and local communities.

About Marjolein

Marjolein Oyen joined, after an extensive corporate career at companies like Philips and Kao, the company Innoboost about 3 years ago to set up their Asia hub in Singapore.

Marjolein is an energetic marketing and business leader with nearly 20 years of international experience in leading cross-functional teams. In her last corporate role, Marjolein headed the Global Marketing activities for Philips for its Kitchen Appliances business, for which she was based in Shanghai.

It is her strong personal passion to deliver value to the world through sustainable solutions and creating profit to be proud of.