How to use LinkedIn for personal branding, networking and to generate more business
Due to circumstances influenced by COVID-19, we are spending much more time online. LinkedIn has seen an increase in time spent on the platform and has proven to be much more than an online resume and portal to find a new job. Having a basic profile on LinkedIn doesn’t help you stand out from the crowd. In the current climate, people that stand out have a strong network, advance to better roles and drive more business. It is therefore key to revisit your LinkedIn profile and how you use the platform’s possibilities.
Why LinkedIn is now more important than ever
LinkedIn allows you to up your personal branding game. Are you an expert or a thought leader? Does that reflect on your LinkedIn profile? How active are you on LinkedIn? Do you read articles and updates? Are you engaging with content? Are you creating your own content on LinkedIn? Are you active in groups? Are you using the messaging function to reach out to your network?
After this live webinar you will understand:
- why it is important to be on LinkedIn at least once a day
- where to start with optimizing your LinkedIn profile
- what you should do when it comes to using LinkedIn
Takeaways
- LinkedIn profile optimizing tips and what to add
- How to engage with your network
- Why content is so important for personal branding
About the speaker
Alexis van Dam is a Dutch entrepreneur, productivity coach and marketer. He has worked as productivity trainer, coach and facilitator in the Netherlands and Singapore. He has trained employees of ABN AMRO, Shell, MNCs, SMEs and governmental bodies to enhance their productivity. One of his specialities is using mind mapping to visually capture information during webinars, brainstorms, strategy sessions, online meetings and round tables.
In parallel, he has helped various MNCs and SMEs with digital marketing strategies and execution of digital marketing campaigns.
He is now bundling his expertise and knowledge to offer training and coaching with the focus on helping people become more productive and effective at Mindsparks.
He likes photography, running, is an active member of ADB-DutchCham, founded the Nyenrode Alumni Circle and the third chapter of Round Table in Singapore.
Organizer
DUTCHCHAM
Email: info@dutchcham.sg
Website: www.dutchcham.sg