For the Day of the Entrepreneur, DutchCham is proud to spotlight three of our dynamic members who embody the spirit of innovation, resilience, and ambition. Dive into their stories to discover the passion driving Dutch business in Singapore and how each of them contributes to a thriving, collaborative community. Join us in celebrating their successes and the entrepreneurial spirit that connects us all!

This campaign is powered in cooperation with ADCN (Asian Dutch Chamber Network) and the Embassy of the Netherlands in Singapore.

Interview with Sharon Jacotine, Managing Director at ShirtbyHand Singapore.

What are some of the most important lessons you’ve learned about entrepreneurship in Southeast Asia?

One of the most important lessons I have learnt is understanding cultural nuances and consumer preferences as this is essential for effectively tailoring products and services. Additionally, being adaptable is crucial, as the business landscape can change rapidly, requiring entrepreneurs to pivot their strategies.  

Social Media platforms such as Instagram, LinkedIn and Tik Tok need to feature heavily in your marketing strategy to reach a wider audience. 

Researching logistics management is also an important part of expanding to SEA. The reliable shipping channels may be costly and volumes will dictate the affordability of operating in SEA.

Do you operate in multiple Southeast Asian countries?

I currently operate only in Singapore. However, it’s important to acknowledge that the business environments across Southeast Asia vary significantly. For instance, while Singapore is known for its ease of doing business and transparency, countries like Indonesia and Vietnam may have different regulatory challenges and cultural dynamics. Adapting strategies for success in the region involves thorough market research, understanding local consumer behavior, and being prepared to tailor offerings to meet diverse needs. Engaging with local experts and leveraging resources from the Chamber can help in navigating these differences effectively. 

What specific resources or services provided by the Chamber have been most helpful in navigating local markets? 

The Chamber in Singapore offers a range of valuable resources and services that are crucial for navigating local markets. The most valuable resources are the people that work for the chamber. I have found that they take a true interest in who you are, what you do and are ready to connect you with others who can help you on your journey. 

The chamber always has a calendar filled with networking events, workshops, seminars which include opportunities to learn from other entrepreneurs who have traveled the road before you. In addition, members can stay connected via WhatsApp, a valuable resource to tap into.

Can you share examples of how DutchCham facilitated networking, partnerships, or market access in your sector?

The Chamber plays a crucial role in creating networking opportunities by linking members with each other and with influential professionals across various sectors.  

Many individuals move to Singapore due to job offers or transfers, often taking on senior roles or other high-level positions. These professionals from diverse industries join the Chamber forming a community rich in knowledge, experience and connections. My target market is typically these professionals and the various networking events gives me the opportunity to introduce my business and get customers.  

What stands out is the collaborative spirit among members; most join to maintain connections with fellow Dutch nationals, and there’s a strong willingness to support one another in their professional journeys. 

What tips would you give to Dutch entrepreneurs looking to enter Southeast Asian markets?

• Understand Local Regulations: Familiarize yourself with the regulatory environments and compliance requirements of each Southeast Asian country you plan to enter. Each market has its own set of rules, and the Chamber can provide valuable resources and contacts to help you navigate these complexities. Employment laws are very different across the region so make sure you understand the intricacies if you plan to expand your team. 

• Leverage the Chamber’s Network: Use the Chamber’s extensive network to connect with potential partners and clients. Attend events to maximize your opportunities and visibility. 

• Tailored Marketing Strategies: Recognise that what works in the Netherlands may not be effective across all Southeast Asian markets. Conduct localized market research to understand the unique preferences and behaviors of consumers in each country, and adapt your marketing strategies accordingly. 

• Identify Your USP: Clearly define what differentiates your product or service in the market. A compelling Unique Selling Proposition will attract customers and help you stand out. 

• Stay Open-Minded: Approach the market with an open mind and be willing to adapt your business model based on local feedback and insights. Flexibility can enhance your chances of success 

• Digital presence:  Invest in building a strong digital presence. Utilize social media, local e-commerce platforms and digital marketing to reach your audience.  

• Supply chain management: Ensure your supply chain is robust and can handle the logistical challenges of operating in SEA. Consider local suppliers and logistic partners to streamline operations.