Jeroen Vaassen - DutchCham

Jeroen is the founder of Yerun, a boutique firm that unites a network of professionals who work with executives and decision-makers in bringing strategy to action.
With his unique ability to balance fact-based insights with a people-centric method of execution, Jeroen effectively drives the areas of strategy and growth, operational leadership, business transformation, and technology.
He is also an investor, co-founder, and advisor to startups and scaleups. In that capacity, he is the co-founder & COO of Expect Me, a travel tech startup that provides a unique room selection and upselling solution for the hospitality industry.
Before this, Jeroen built his career at Starwood Hotels & Resorts. In his last position as Head of Revenue Management, Asia Pacific, he was responsible for the commercial strategies and analytics of 330+ hotels and resorts in 26 countries.
Jeroen is a born global individual who has lived and worked for over 25 years in Asia Pacific (including China), the Middle East, Europe, and South America.
He holds a Bachelor of Arts degree in International Hospitality Management from the Hotel Management School Maastricht (The Netherlands).