The future isn’t what it used to be… The new normal is here to stay.

Health regulations, accelerated digitization, changing customer behavior, what is certain is that Covid-19 will have a fundamental and lasting impact on your business. However, every crisis has its opportunities. In fact, the winners of last recession were those companies that invested in growth and innovation.

Join us in this webinar by Innoboost to explore how your company can navigate the impact of the new normal. This session will provide you with inspirational examples and practical, low-risk strategies to innovate and capture growth opportunities. Even when your financial position leaves you little room to manoeuvre.

About Innoboost

Accelerate your innovation, while minimizing risk. Innoboost helps you develop, validate and grow new business ideas that are built on deep customer insights. Solutions that create a positive impact for your business, customers and society. That is what they call ‘profit to be proud of’.

About the speakers

Marjolein Oyen is an energetic marketing leader with nearly 20 years of international experience. She worked the best part of her career for Philips Consumer Lifestyle. Her last role was Global Head of Marketing for the Kitchen Appliances business, managing teams in Amsterdam, Hongkong and Shanghai. She has a proven ability to translate consumer insights into compelling, innovative propositions, creating seamless consumer experiences and building & empowering teams driving results.

Sandra Horlings brings over 30 years of experience in working with and for leading brands, in almost every category and beyond. Strong in helping teams to explore new business opportunities in uncharted territory and to create compelling branded experiences, backed by sturdy -innovative – business models. Author of ‘’Brands with a Conscience’ and ‘Bridging the gap between branding, sustainability and consumer demands’ and member of global Think Tank on Branding for the Medinge Group.

Eelke Kroes has extensive experience in developing and growing businesses, products and teams. He served founding leadership roles in corporate ventures in digital leadership-development, and in the plant-based meat alternatives market. Prior to that he was a C-level consultant, driving customer engagements in strategy & innovation, corporate venturing and digital business transformation in various industries, across three continents. Always eager to build breakthrough ventures.

Note Free Trial Session: This is a unique opportunity for those who have not yet attended any of ADB-DutchCham’s events or have been an ADB-DutchCham member in the past. This free trial ticket is meant for those who like to get acquainted with the ADB-DutchCham for the first time.