How to act now and prepare for a post COVID-19 future?
A lot has changed in the past few months. As we work to adapt to the new realities of commerce, it’s helpful to have insight into shifting shopper demands and to translate learnings from countries like China as they work through their recovery.
During this livestream webinar, we will guide you through our perspective and learnings on the longer term impact and how to navigate that. We will discuss consumer shifts in shopping behaviour, and which strategic opportunities they will bring. Find out how brands and retailers can keep a pulse on consumers’ fast-changing attitudes, priorities, preferences and consumption to keep brands authentic and relevant.
Several key insights that will be shared during the webinar:
More about our speakers
David Heijkoop – Senior Director at Kantar Consulting
David has over 12 years of international CPG experience and is the Retail, Sales and Shopper practice lead for the Consulting division of Kantar in SEA. Before joining Kantar David was part of the Leadership team of FrieslandCampina Hong Kong and led the (Cross-Border) Ecommerce and Shopper Marketing teams. Having setup the eCommerce business for FrieslandCampina in China and multiple markets in SEA, his core expertise is in the field of Omni Channel Strategy, Route to Market Strategy, Shopper Marketing strategy, Ecommerce business development, Category Management and data-analytics.
Cristina Zonneveld – Senior Consultant at Kantar Consulting
Cristina has over 8 years of experience and has worked on both the manufacturer as well as the retailer side. Cristina started her career at Procter & Gamble and has experience in Sales, Marketing and Shopper Marketing. With this experience, she joined one of the largest retailers in Europe where she led the management and development of one of the key categories.
Cristina is a creative thinker with strategic and analytical skills and has a passion for challenging the status quo. She has a passion for unlocking & translating consumer insights into product and business opportunities.
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